Caroline Wozniacki
Caroline Wozniacki, the Danish tennis star, is launching a new,
fresh beauty- and hair care line, which will focus on health and
well-being.
It is the interest in beauty, personal care and well-being that
has inspired the only 18-year old Danish tennis star, Caroline
Wozniacki, to launch a personal care product line, which covers
some of the values that she represents.
The line, which will be launched during the spring and summer of
2009, carries the name Caroline Wozniacki - Love All. It includes
body shower, scrub, lotion and cream, hand- and food cream, as well
as shampoo and conditioner - all the products carry notes of green
tea.
- The nutritious and soothing properties of the products as well
as the fact that they are produced without use of parabenes, are
very important to me, says Caroline, who has developed the Love All
line in close cooperation with Allison A/S.
- It has been a great joy and very interesting to participate in
the entire development process, and to have had the opportunity to
leave my mark on each individual product, explains the young tennis
star, who has exerted great influence on the fresh and dynamic
fragrance of the line, as well as the fine and colourful design of
the packaging.
- Of course I have tested all the products myself, so I know
that they are very useful, says Caroline, who has previously been
fond of skin care products from Allison.
- For me it was quite obvious to choose Allison as s sparring
partner, because they have great experience in development of that
kind of products.
- It has also meant a great deal to me that the price level is
right. I do not want to give my name to a product which only
addresses a small select audience. The whole idea is to reach as
many women as possible, Caroline points out, whose usual attitude
is to be very goal oriented when it comes to good results.
Through great talent, hard training, and one hundred percent
focus on her sport, the young star has managed to rank
12th in the world. She became a professional in 2005 and
has subsequently developed her great talent - a talent which we may
enjoy over the summer, when Caroline will participate in Wimbledon,
French Open and US Open.
Allison, with more than 30 years' experience in sale and
development of cosmetics and care products, has, together with
Caroline Wozniacki, created a product line with focus on both
content and an aesthetic expression. The packaging is simple and
stringent, and it has been given a strong symbolic colour which
makes it very easy to familiarize oneself on the shelf with skin
care products.
The Caroline Wozniacki - Love All line is available from Matas,
selected warehouses, a number of convenience stores and perfumery
shops.
Captions:
The talented Danish tennis star Caroline Wozniacki has been
given her own body care line - Caroline Wozniacki - Love
All.
The Caroline Wozniacki - Love All line currently includes
eight skin- and hair care products.
Supplementary information is available from Mette
Persson, Responsible for Marketing, Allison A/S, tel.
75191333.
