o.n.e.
Press Releace
o.n.e. - Organic New Earth - is a new, organic,
certified skin care series which will meet the demand of today's
consumer for naturalness, purity and sustainability at sensible
prices. The products have been developed by the Danish cosmetics
firm Allison A/S and is only sold by pharmacies.
In several ways, nature is today a major source of inspiration,
and there is increasing focus on sustainability, ecology and
health. The interest covers not only our food, but also very much
the body care products we use.
To meet the increasing demand for "green" cosmetics, the Danish
cosmetics firm of Allison A/S has developed a new, dermatologically
tested body care line on the basis of natural and organically grown
ingredients with extracts of among other things green tea,
pomegranate, papaya, coconut and grape seed oil.
-So far, the new, organic line includes eight nourishing and
caring face and body care products, and we plan to add even more
products, says Annette Bernth, Sales and Marketing Manager of
Allison A/S, who points out that one goal has been to create a
complete, organic skin care line at sensible prices.
-o.n.e. - Organic New Earth - only contains
ingredients of natural origin and is thus made without the use of
synthetic dyes, perfume, preservatives, and animal ingredients,
Annette Bernth points out, explaining that it has been very
important to create optimum safety, openness and credibility
regarding the creams.
-Therefore, the line has been certified as organic by the
internationally acknowledged ECOCERT which makes extremely strict
demands regarding contents and consumer information. This means for
example that the packaging must clearly state the volume of organic
ingredients and naturalness in each product. This makes it easier
for the consumers to make a qualified choice.
o.n.e. is sold exclusively at the
pharmacies, and the green philosophy behind the products does not
affect the prices which are kept at a level which enables everybody
to think green. One of the ideas behind the concept is to make
organic products more readily available to a wider clientele and to
eliminate the myth that the interest in health and sustainability
is only relevant for select groups of people.
Allison A/S has more than 30 years' experience within the sale
and development of cosmetics and care products and has
created o.n.e. with emphasis both on contents
and aesthetics. The packaging is white and stringent and uses
delicate symbol colours, signalling purity and naturalness.
The line is sold by a number of select pharmacies and includes
both day and night cream, cleansing milk, skin tonic, body lotion,
shower gel, deo stick and hand lotion.
